What separates us from other trend watchers, futurists, business consultants and technology gurus is our innovative research methodology and our immersive worldbuilding toolkit.

We developed our own historic-futuristic frame of reference, called the World Tree model, that allows us to identify, interpret, synthesize and extrapolate the forces that shape our future. The World Tree model allows us to separate clutter from value and register the discoveries, innovations, trends and voices that make a difference tomorrow.

We also developed our own style of immersive storytelling that will help you make sense of the profusion that constitutes today’s experience and navigate the endless ocean of possibilities.

Our research framework: The World Tree model
We developed a historic-futuristic research model that we named the World Tree model. The model is a reinterpretation of the societal forces that animate the Early Modern and Modern Age and extrapolate these forces into plausible and holistic futures.

The World Tree model is inspired by the World3 model, a computer program on which the Club of Rome’s 1972 Limits to Growth rapport was based. The World 3 model could calculate probable end of growth scenarios but it could not predict the contours of plausible post-growth societies. For that you needed a qualitative model that modeled the narratives that fueled Modernity. That’s what we build with the World Tree model.

The basic premise of the World Tree model is that Modernity is a cultural framework and experience that has growth as its central tenet. The World Tree model recognizes a number of competing societal paradigms within Modernity that propel its necessity for growth. Knowing these paradigms we can identify, interpret and extrapolate cultural and political narratives and technological developments into plausible futures.

Our Process: The Monnik Itinerary
We call our approach to strategy formulation and product innovation the Monnik Itinerary. It is based on the 4 I’s that will guide your thinking and inspire your strategic or creative process:

1. INFORMATION: Before you start your process you need to know which developments will impact your organization or product, who’s involved in these developments, what to expect from them, and when to expect it. In short; you need information and this requires research and perseverance.

2. INTERPRETATION: When you have the information you must interpret it and decide what it means for your organization or product. This requires analytic skills and a fair amount of insight.

3. IMAGINATION: When you have made a coherent interpretation you need to extrapolate this to possible future scenarios and speculative worlds to find out what these scenarios actually mean for your customers and stakeholders. Exploring the future will inspire you to see the contours of your winning strategy of innovative product.

4. INNOVATION: When you now what to do you can start to implement it, whether that means policy change or designing and developing a new product.

The key to successful strategy formulation or product innovation is not just knowing what to do but knowing why to do it.

The World Tree Model

The World Tree model is our main research methodology. It’s a reinterpretation of the Early Modern and Modern Age as a growth society and the forces that drive this growth. The World Tree model allows us to extrapolate these forces into plausible and holistic future scenario’s.

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Book the Masterclass Strategic Awareness or Speculative Fiction and Design if you want to learn to use the World Three model yourself!