The ability to imagine fictitious worlds and alternative realities is crucial to understanding and making our own world. Building worlds that exist elsewhere in space and time allows us to familiarise ourselves with the unknown, to permit the impermissible, and to test the potency of wild ideas. In an imaginary world one can tell new stories and develop radically innovative ideas.

World building…

  • … entails the creation of systemic rules and behaviour for fictions worlds.
  • … is informed by science, technology, social structures, geography, economy and the politics that govern it.
  • … supplies the parameters for making convincing characters, conflicts and plots.
  • … is done for film, television, literature, gaming and interactive media. But also it can also add value in urban design, product and business development, and many other fields where planning and innovation is key.

If you think we can help you, contact us. We’d be happy to explore the possibilities with you.

Christiaan Fruneaux